Survey finds companies spend more on tea and coffee than online marketing
Howard Lake | 19 July 2001 | News
Companies in the south of England are not investing in promoting their Web sites online. Are charities doing any better?
Multimedia production company M.A.D Productions reports that small or medium size businesses spend more money on tea and coffee for their staff than they do on Internet marketing. The findings follow a six-month survey of 1,600 companies in the south of England.
UK Fundraising wonders if charities as a whole are doing any better.
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M.A.D’s Managing Director, Mark Temple, said: “Just over 70% of all the companies surveyed failed to register or optimize their website for the search engines. This is staggering considering that 80% of new visitors to websites go directly from one of the main search engines. Over half were unaware that it was necessary to subscribe to search engines at all, with the majority believing that just having a website will automatically include their site on search engines.”
He added: “Some 43% spent less on their Internet Marketing Strategy over the last 12 months than they did on providing tea and coffee for their staff. It was therefore not surprising that 64% of those surveyed were unhappy with the results of their website and over 82% of receptionists took more than a minute to provide their website address, with 34% taking 2 minutes or more to provide the information!”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.