Direct e-mail "not as intrusive as you'd think"

Howard Lake | 16 March 2001 | News

UK Internet users are more open to receiving direct, unsolicited e-mail than you might think, according to the Henley Centre. Their report From teleculture to e-culture 2000 notes that 67% of people prefer to receive information from companies via e-mail, more than those who prefer to receive it by post. The report was commissioned by BT and Siemens.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.