The greatest gift of all?
Howard Lake | 15 December 2000 | News
Instead of giving Christmas gifts just to your friends and loved ones, why not give a gift to people that would really make a difference?
At GreatGifts you can buy and send school desks, low-tech equipment and clean water well equipment to schools, hospitals and communities in the developing world.
The idea is not new of course. Heifer International pioneered it online two years ago, as UK Fundraising reported in November 1998.
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Nevertheless, the idea of charities encouraging supporters to make a gift to them instead of a Christmas, wedding or birthday gift is still largely untried. The humour and aptness of shopping list offers such as that from Heifer International could be applied to many other charities’ funding needs.
- For every virtual gift, there is a season (4 November 2007)
- Save the Children announces Christmas Jumper Day campaign (29 November 2012)
- Charities pitch gifts to last minute Christmas shoppers (24 December 2013)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.