Christmas stock-ings
Howard Lake | 12 December 1999 | News
Heifer Project International are once again offering their compelling charity catalogue to online donors. Mugs, t-shirts and wrapping paper are so passé, dahling: this year why not buy a cow, a goat (“kids love kids!”), chickens or bees?
Animals are on offer for donations from $10 to $500. Don’t worry about whom to send the gift to: the animals are of course given by the charity to needy families.
This site’s use of humour in fundraising is well-conceived and executed. Read UK Fundraising’s report on Heifer Project International’s launch of its ark catalogue last year.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.