Great Fundraising Organizations, by Alan Clayton. Book cover.

Nescafe launches multi-charity site

Red Nescafe mug on a table. Photo by Nkmgroup Nkm: https://www.pexels.com/photo/red-and-white-nescafe-printed-mug-on-brown-wooden-table-1002649/
Photo by Nkmgroup Nkm on Pexels.com.

Nescafé is to launch a charity Web site as part of its 60th anniversary, during which it plans to donate £1 million to charity.

The site, developed by agency 64k, will promote the company’s fundraising for charities such as the British Red Cross, Macmillan Cancer Relief and Shelter. It will appear as a microsite within Nescafé’s existing site.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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