Great Fundraising Organizations, by Alan Clayton. Book cover.

Dead unusual

Howard Lake | 21 July 1999 | News

How can you bring new life to legacy fundraising? You could always try the approach of The Los Angeles County Coroner’s Office Gift Shop and set up a non-profit gift-shop.

How can you bring new life to legacy fundraising? You could always try the approach of The Los Angeles County Coroner’s Office Gift Shop and set up a non-profit gift-shop. Visitors can buy crime-related gifts, such as toe-tag keyrings and beach towels with crime-scene chalk body outlines. Perhaps instead of carrier bags they offer you body bags. Anyway, the £1.25 million profits are used to fund a local anti-drink driving campaign.

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