PlusLotto encourages more donations to Red Cross
Howard Lake | 16 January 1999 | News
PlusLotto, the online lottery that benefits the International Federation of Red Cross and Red Crescent Societies, has extended its methods of encouraging online donors.
PlusLotto, the online lottery that benefits the International Federation of Red Cross and Red Crescent Societies, has extended its methods of encouraging online donors. Now subscribers to their weekly e-mail list are encouraged to donate online. “Donate direct to Red Cross and Red Crescent societies”, says the e-zine, with a direct link to PlusLotto’s secure online service. The e-mail list reports on winners, current and planned promotions, news of Red Cross activities, and adds a few jokes and amusing stories.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.