World Vision offers email ad content for catalogue affiliates

Howard Lake | 3 January 2007 | Blogs

While a growing number of charities are offering free graphical downloads from their websites, ranging from button adverts to Make Poverty History’s javascript-based white band, relatively few are offering text content for email ads. Yet plenty of charity supporters, whether individuals or companies, publish email newsletters.
World Vision is addressing this and has just updated its content for those website publishers who act as affiliates for its Alternative Gift Catalogue via the Tradedoubler affiliate marketing service. The content focuses on items relevant to Mother’s Day. Sensibly, the charity offers sample email content in different lengths of 50, 111 and 160 words.
Here is what it is encouraging its online affiliates to use:
AFFILIATE MOTHERS DAY TEXT
Short text 50 words
This Mother’s Day show you care. World Vision’s Alternative Gift Catalogue has everything you need to get your mum a gift! Vaccinations for only £20 could save a child’s life in the developing world. Choose from over 200 mothers day card designs, personalise it and we will send them for you.
www.greatgifts.org – real gifts that are wanted not wasted.
Shortened Text 111 words
For all the hugs when you had coughs and bugs… on mothers day show you care as much as she does. The Alternative Gift Catalogue from World Vision has everything you need to get a gift for your mum! Child vaccinations for only £20 could save a child’s life in the developing world – your mum made sure you had yours! If your mum is a keen gardener you could get her seeds for a family garden (£9) in Sri Lanka to help them grow their own! You can chose from over 200 Mother’s Day card designs online, Personalise them with photos, and captions even adding your own photos to the card!
www.greatgifts.org – real gifts that are wanted not wasted.
Long Text 160 words
Alternative Mothers day gifts!
For all the hugs when you had coughs and bugs… on mothers day show you care as much as she does. There is a brand new set of gifts for spring in The Alternative Gift Catalogue from World Vision. It has everything you need to get a gift for your mum! Child vaccinations for only £20 could save a child’s life in the developing world – your mum made sure you had yours! If your mum is a keen gardener you could get her seeds for a family garden (£9) in Sri Lanka to help them grow their own! Handicraft materials in Albania (£20) could be really useful to a women trying to set up her own business ideal if your mum loves to knit. To top it all you can chose from over 200 mothers day card designs online which you can personalise add your own captions uploading your own photos to the card and even creating your own magazine cover!
www.greatgifts.org – real gifts that are wanted not wasted.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.