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Remember A Charity Week returns with bigger resource pack for charities
Howard Lake | 5 September 2026 | News
Remember A Charity Week begins on Monday 7 September and runs until 13 September, bringing together charities, professional advisers and partners across the UK for the campaign’s annual push to normalise conversations about gifts in Wills.
The awareness week is the flagship moment in Remember A Charity’s year-round work to grow legacy giving, and this year it features three new adverts, an expanded set of campaign resources for member charities, and a coordinated effort to bring professional advisers into the conversation.
Building on ‘Be Remembered’
The new adverts extend Remember A Charity’s “Be Remembered” campaign, which focuses on the small, distinctive things people remember about someone after they have gone, as a way into the wider subject of legacy giving. The three new films are designed to reach audiences the campaign “has not previously engaged”, and will run across digital channels until December 2026.
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That extended run reflects Remember A Charity’s stated approach of treating legacy promotion as “always on” rather than confined to a single week. Remember A Charity Week gives that work a focal point, but the digital advertising is intended to keep legacies in view for the rest of the year.
Resources for fundraising and legacy teams
For charities taking part, Remember A Charity has put together a resource pack of more than 100 customisable assets. These include video content for social media, physical materials such as posters and bookmarks, internal communications assets, and campaign merchandise, alongside a PR toolkit with press release templates, key messages and guidance on collating case studies.
The aim is to give legacy and fundraising teams, whatever their size, a ready-made set of materials to engage supporters, colleagues and volunteers during the week, and to extend the campaign’s reach through their own channels.
The annual campaign usually takes a light and humorous approach in order to inspire more people to talk about writing a Will and considering a gift to a charity in addition to providing for family.
Remember A Charity is also using the week to activate its network of professional advisers and partners, encouraging solicitors, will-writers and financial planners to raise the subject of charitable gifts in Wills with their clients. Charities can find details of how to take part, including access to the resource pack, at rememberacharity.org.uk/join.
The evidence for legacy growth
The campaign’s case rests partly on Remember A Charity’s own consumer benchmarking research, which points to sustained growth in the number of people including a charitable gift in their Will. According to that research, 22% of charity supporters aged 40 and over say they have included a gift to charity in their Will, up from 14% in 2010. A further 35% of supporters who have not yet done so say they are open to it.
Lucinda Frostick, director at Remember A Charity, said the week gives the sector a shared platform:
“Remember A Charity Week provides a unique opportunity for charities and professional advisers to come together and inspire more people to consider the difference a gift in their Will can make. This year’s campaign brings fresh creative content, new resources for members and a fully coordinated approach to help keep legacy giving front of mind.”
She added: “Legacy gifts are a vital source of income for charities of all sizes and causes. By working together during Remember A Charity Week, we can encourage more conversations, reach new audiences and help secure future funding for the causes people feel most passionately about.”
A consortium over two decades in the making
Remember A Charity was established in 2000 as a consortium of 200 charities working alongside legal advisers, corporate partners and government to grow legacy giving throughout the year. Remember A Charity Week has run every September since, and 2026 marks the campaign’s latest iteration under the “Be Remembered” theme.
Remember A Charity is part of the Chartered Institute of Fundraising.
Charities can get involved in Remember A Charity Week through supporter communications, digital engagement, internal awareness activity or partnership work.
- New guide helps wealth advisers raise legacy giving (31 August 2026)
- Remember A Charity Week 2025 focuses on the ‘phenomenal impact’ of legacies (8 September 2025)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.