Proper Pubs and Carling join forces to support local foodbanks
Howard Lake | 29 July 2025 | News
Proper Pubs, a division of Admiral Taverns, is partnering with popular lager brand Carling, brewed by Molson Coors, to donate 5p of every pint of Carling sold in its pubs throughout August to local foodbanks across the UK.
The initiative is part of Proper Pubs’ wider ‘Heroes of Hunger’ campaign which launched in September 2024 with its ‘FoodFest’ activation. To coincide with National Foodbank Day on 6th September, pubs were encouraged to host fundraising events, such as a family fun days, to collect as much food as possible. As a result of the efforts from staff across the country, Proper Pubs donated enough food to feed 1,300 people for a week.
Mark Brooke, Managing Director at Proper Pubs, commented: “I’m delighted that we have been able to continue the momentum of our ‘Heroes of Hunger’ campaign with this fantastic partnership and I look forward to being able to continue supporting individuals and families up and down the country with this latest activation.”
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Lee Willett, Carling Brand Director at Molson Coors Beverage Company, added: “At the heart of the Carling brand is a belief in bringing people together – a value we’ve celebrated through helping local communities and the people who make a difference within them. Pubs are a powerful force for good in their communities, and this campaign is a fantastic example of that spirit in action.”
Other fundraising by Proper Pubs
Proper Pubs is “always looking for ways to support its communities” through an annual schedule of events and fundraising initiatives. Last year, it was awarded Community Pub Operator at the Publican Awards.
Most recently, the Group collected over 20,000 Easter Eggs to donate to communities in need and raised nearly £100,000 in just three months for various local charities across the UK.
Last year, Proper Pubs successfully donated 16,000 Advent calendars to give to local charities in need, ensuring those experiencing hardship were still able to enjoy the countdown to Christmas. It has also been recognised UK-wide defibrillator installation campaign which has already saved 11 lives.
- Charity beer and beer festivals supporting good causes this summer (21 July 2023)
- Brains create a new charity beer (28 August 2012)
- A quick round of fundraising gins (27 March 2023)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.