Charities invited to register for 2024 UK Charity Digital Benchmarks Study
Melanie May | 27 October 2023 | News
The 2024 UK Charity Digital Benchmarks Study from Rally and M+R is now open for registration.
The Study will review data points across email, website, mobile and social media for the 2023 calendar year, and look at where charities are spending their digital advertising budget.
Areas it will cover include: how much money is being raised by email, what percentage of digital advertising budget is being spent in various channels, how participants’ cost per email sign up or donation compares to the sector, and donation page conversion rates.
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Participating charities see their own performance as well as the wider context of how the rest of the sector is fairing.
As in previous years there will be a kick off webinar, dedicated Slack channels and other support to help charities pull together their data.
Charities can sign up to the 2024 Study here. It costs £1,200 to participate and the timings are as follows:
- Confirmation of participation by the end of December 2023.
- Data submission templates sent by the end of December 2023.
- Launch webinar (to go through data submission process) early January 2024.
- Data due mid February 2024.
- Launch late June / early July 2024.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.