Contactless donations revenues increase 95% YOY at Give A Little
Melanie May | 2 February 2023 | News
Give A Little, which helps charities collect cashless donations, saw donation revenues raised through the platform increase by 95% year on year in 2022.
5,000 charities from churches and hospices to museums and fundraising led charities including Cancer Research UK and Oxfam have joined the Give A Little community since it launched in 2019 and over £14.5mn has been raised through the platform so far.
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2022 in numbers:
- 3,000 new charities joined the platform – a 50% increase year on year
- Charities collected £8mn in cashless donations, which is 95% increase year on year.
- An additional Gift Aid income of £520,500 was raised by UK charities enabling Gift Aid on their fundraising campaigns
- The average donation value for charities collecting card present contactless and Chip + PIN donations was £9.69and for those collecting online donations, it was £38.47
- Over 700,000 cashless donations were made through the Give A Little platform – an increase of 136% year on year
- Give A Little also celebrated helping charities raise a total of £14mn since the platform’s launch in 2019, and achieving its first £1mn month in December 2022
Ben Stewart, Give A Little MD said:
“We would like to thank all the charities in the Give A Little community and our partners including CollecTin, Payaz, SumUp and Stripe for your support and dedication to helping us make Give A Little the best it can be. We are committed to developing the platform so charities can keep up with the ever changing technology driving the payments industry so they can continue to collect donations and carry out their vital work while driving down costs.”
More on cashless giving:
Moving on from the cash-only collection tin: solutions & tips May 2022
How charities are collecting contactless donations – in tweets May 2022
Contactless donations – 4 charities share their stories May 2022
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.