Newspaper Christmas appeals – who’s supporting who in 2022
Melanie May | 9 December 2022 | News
Now that The Guardian and Observer have announced their charity partners for this Christmas, here’s a round up with more on this, as well as other partnerships.
Today marks the launch of the Guardian and @ObserverUK 2022 charity appeal.
This year, with the help of @CitizensAdvice and @Localitynews we will be helping people and communities hit hardest by the cost of living crisis.
Donate at https://t.co/NIQghnWCsW#GDNCharityAppeal2022 pic.twitter.com/YAwG1eeP9OAdvertisement
— The Guardian (@guardian) December 9, 2022
The Guardian & Observer
This year, the Guardian and Observer will be focusing their annual charity appeal on the cost-of-living crisis, working with Locality and Citizen’s Advice. Locality’s share of the money raised will go to support grassroots community groups across the country in the form of small grants. Citizens Advice will use its share of donations to support general services and innovative outreach work in some of the UK’s most deprived neighbourhoods. Through Locality, grants of up to £10,000 will be available to community organisations across the UK with the money raised distributed among Locality members, and members of DTA Scotland, DTNI and DTA Wales. The funding will be targeted at smaller community organisations who are delivering services to support people in the most disadvantaged communities and people in racially minoritised communities.
Throughout the appeal, which launches today, 9 December, the Guardian and Observer will feature the work of the charities as well as of local community organisations tackling the cost of living crisis – in print, online and in film. Saturday 17 December will see some of their best-known journalists taking calls and donations at its charity appeal telethon. Guardian and Observer readers have collectively contributed more than £10mn to good causes via the annual appeal since 2015.
The Times & Sunday Times
This year, The Times and Sunday Times are supporting CALM Zone, Magic Breakfast, and Afghanaid in their Christmas Appeal. The papers will be featuring stories from those who have used the services of the three charities, highlighting each organisation’s work and inviting readers to donate. Their writers will visit projects to speak to people who are benefiting from the charities’ work, as well as to volunteers and staff.
The Telegraph
The Telegraph’s four charity partners for this year’s Telegraph Christmas Charity Appeal are Action for Children, Age UK, Macmillan Cancer Support and Royal British Legion Industries. This year, it is highlighting the impact of the cost-of-living crisis on its charity partners, and holding its charity phone-in day on Sunday 4 December when – between 10.30am and 2.30pm – people were able to call a member of The Telegraph staff and make a credit or debit card donation. People can also donate by phone or online.
The Telegraph Christmas Charity Appeal has been running for over 100 years, and started in its current format in 1986. It has raised close to £30 million for charities since its launch, and last year raised £696,778, divided between Maggie’s, Duke of Edinburgh’s Award, Alzheimer’s Society, and Dogs Trust.
The Mirror
The Mirror is calling on its readers to help make sure nobody is left out in the cold this winter. This year’s Warm Hearts Christmas Appeal is raising funds for the Warm Welcome project which provides community spaces where people can stay safe and warm. Donations raised will help pay for the cost of heating the buildings and, where possible, provide food, hot drinks and toys for children.
The project is powered by a coalition of charities, coordinated by the Good Faith Foundation, and The Mirror is aiming to raise at least £100,000 – collecting donations until the end of January.
The Herald
Scotland’s The Herald has teamed up with the Scottish Book Trust and author Val McDermid for its 2022 Christmas appeal. It is raising funds to provide children who might not otherwise be able have them with books. Funds raised from the appeal will enable Scottish Book Trust to give books to families via food banks and community hubs. Judith Kerr’s Mog The Forgetful Cat also features in the campaign, thanks to permission from Kerr’s family and publisher HarperCollins.
The Independent and the Evening Standard
The Independent and the Evening Standard have launched their joint Christmas appeal with a focus on the cost-of-living crisis. On The Breadline will support those worst affected by working with Comic Relief to fund community projects across the country. Public figures, including Sir Lenny Henry, are supporting the appeal, which will run for five weeks. Comic Relief has marked the launch of On The Breadline with a £1mn pledge.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.