Remember A Charity offers customisable legacy assets in run up to September campaign
Melanie May | 27 May 2022 | News
With the annual Remember A Charity Week coming up in September, Remember A Charity is encouraging charities to take advantage of its customisable legacy assets.
While the promotional assets are available for use by members all-year-round, charities have until 22 July to customise them. Charities that aren’t already members are invited to join so they too can use these assets and join in September’s campaign.
While the consortium’s consumer campaigns to grow gifts in Wills run throughout the year, activity peaks during Remember A Charity Week (5-11 September 2022). The campaign’s partners, which include a network of over 800 solicitors and Will-writers, help to promote it.
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Charities within the consortium have the opportunity to use Remember A Charity’s digital platform, launched last year, to upload their own messaging, imagery, branding, QR code, web address and more. From there, they can order a suite of promotional assets including animated banners, social posts (both static and animated), bookmarks and posters, which can be used across a range of channels.
Rob Cope, Director of Remember A Charity, said:
“The more charities that come together and use this opportunity to shine a light on the importance of legacies for good causes, the more noise we can make and the more we can get people thinking about leaving a gift in their Will.”
“Giving charities their own personalised assets means they can start their own legacy conversations with supporters throughout the year. This dialogue can be crucial, not only in building awareness around gifts in Wills, but in helping to break down some of the myths around gift size and flexibility, and inspiring supporters to take action.”
Julie Hughes, Chief Executive at The Elizabeth Foundation, added:
“Legacies are a crucial source of income for the survival of The Elizabeth Foundation. A personalised campaign brings to life the needs of our beneficiaries and the importance of the work of the charity.”
This year’s consumer-facing creative campaign is currently in development. According to Remember A Charity, it takes inspiration from one of the most iconic science-based TV shows from the 70s, and will be unveiled in the build-up to Remember A Charity Week in early September.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.