Scope selects GivePenny, + other agency & supplier news
Melanie May | 17 February 2022 | News
Scope has selected GivePenny as its official online fundraising platform for the London Marathon 2022.
From late March, supporters will be able to launch fundraising pages from an event page on the platform, with Scope branding, colours and content. In addition to the platform’s capabilities for events fundraising, GivePenny’s commitment to providing a user experience that meets high accessibility standards played a large part in Scope’s decision.
Fundraising page creation and ongoing participant progress will be celebrated on a GivePenny campaign page, giving Scope the ability to add brand colours, logos, images and video content. The fundraising team at Scope will also have access to fundraising and training data for participants in real-time, the ability to add custom data to records, as well as trend analysis and insights.
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Scope supporters will gain access to fundraising pages that provide elements now considered standard across platform providers, like visibility of training efforts, fundraiser updates, embedded videos and access to fundraising leaderboards.
Building training playlists driven by donations, earning donations for every mile tracked during the months of training leading up to the big day and livestreaming content on the day itself also feature as fundraising accelerators.
Molly White, Public Fundraising Lead at Scope, said:
“The features available to fundraisers on the GivePenny platform (including the option to set milestones and ask for pledges against them, or for donors to add a song to a running playlist in exchange for a donation) offer new and exciting ways for participants to raise money and engage friends and family with their fundraising efforts. For an event like London Marathon where runners are going all out to raise thousands of pounds, providing creative options to help them achieve their target is crucial.”
nfpSynergy announces rebrand
After 20 years, nfpSynergy is rebranding to nfpResearch.
There is also new look and feel for its visual identity, and nfpResearch will be launching its inaugural annual fund of £10,000 – the Smaller Charities Research Fund with more details on this coming soon.
From this week, it is rolling out new interactive dashboards for its Charity Awareness Monitor (CAM) clients. As well as carrying through the new look and feel, the aim is to make reporting easier, more customised, and more granular. The plan is to roll them out to all of nfpResearch’s research products by the end of the year.
It is holding a Research Reflections: Looking Back and Looking Ahead with nfpResearch event for clients and the wider sector on 2 March.
Changes at KEDA Consulting
KEDA Consulting has announced some changes. Alex Blake is now once more working as a solo consultant, leading on all consulting projects, with some freelance support from a small number of experienced associates who sometimes undertake specific tasks such as research to support these projects.
As such, KEDA won’t be delivering its live trust fundraising training programme again, but has adapted this into three online training products with bite-size videos and downloadable resources accessible at any time.
Its free Trust Fundraising Scorecard will also be retired at the end of March and can be accessed until then here.
Crisis UK appoints The Kite Factory on media planning & buying strategy
Crisis UK, has appointed independent media agency The Kite Factory to develop both its online and offline media planning and buying strategy.
The Kite Factory, which also won Crisis UK’s digital account last July, will deliver a media planning and buying strategy to drive significant growth for Crisis to help meet its goal of ending homelessness.
There will be a particular focus on supporting the Crisis at Christmas Campaign. The Kite Factory will develop new ways to future proof the programme, expanding the year-round campaign with new tactics to maximise media effectiveness.
The Crisis UK account was awarded to The Kite Factory after a competitive pitch process.
Campfire Marketing changes to Campfire Agency
In recognition of the increasingly global footprint of clients, strategic creative agency, Campfire Marketing has changed its name and URL to Campfire Agency®.
From origins in direct marketing, Campfire has grown to encompass major brand development and positioning work, alongside the agency’s core skills of full integrated advertising & marketing.
Comic Relief partners with Swiftaid on Gift Aid
Comic Relief has partnered with Swiftaid, created by Streeva. Swiftaid is initially taking care of the Gift Aid claim submission process for Comic Relief, including support for Red Nose Day and Sport Relief campaigns.
This means that instead of sorting through all the Gift Aid declarations from its online and SMS donation channels, Comic Relief is now feeding them into Swiftaid. The system then validates the declaration information, compiles the claims and submits them directly to HMRC, removing the administration completely from the charity. Swiftaid also takes care of the record-keeping and supports the audit process for the charity.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.