Morrisons & Together for Short Lives launch three-year partnership
Melanie May | 15 February 2022 | News
Together for Short Lives and Morrisons will work together to raise funds for children’s hospices and the charity’s work with families and their seriously ill children across the country, as part of the flagship three-year-partnership.
Advertisement
Together for Short Lives CEO, Andy Fletcher said:
“Hearing the news that your child is seriously ill is devastating – families can be left feeling scared and alone. I can’t tell you what a difference this amazing new partnership will make for these families. Knowing that Morrisons colleagues up and down the country are on their side, means the absolute world.
“The money raised through our partnership will give families access to vital care from local children’s hospices and help them to spend less time worrying and more time making memories together. It will also enable us to reach thousands more families caring for a seriously ill child who need support.”
Every Morrisons store is calling on local shoppers to join them for their special ‘Butterfly Bonanza’, running between 14-27 February – a fortnight of fundraising activities to mark the launch of the partnership, as the charity’s butterfly flies up and down the country in support of seriously ill children.
Morrisons will also be running special ‘Every pack gives pack’ promotions with big name brands to raise funds.
Morrisons CEO, David Potts said:
“Together for Short Lives is an amazing charity which supports families through immensely difficult times, and hearing the very important stories from families who have received their support was incredibly moving for everyone at Morrisons. I’m really looking forward to our partnership with Together for Short Lives and helping to raise vital funds to support families with seriously ill children and the wonderful hospices that care for them.”
Morrisons recently announced that its colleagues and customers had raised £18 million for its previous charity partner, Young Lives vs Cancer since 2017.
Part of its successful bid to be chosen as the retailer’s new charity partner saw Together for Short Lives light up London landmarks last year. Morrisons announced its search for a new charity partner back in June as it came to end of its partnership with Young Lives Vs Cancer. More than 100 charities applied.
Related posts
Morrisons raised £18m for charity partner Young Lives vs Cancer
From cake baking to static cycling challenges: corporate fundraising round up
Aviation finance company provides over €700,000 for youth club
From sky dives to abseils: corporate fundraising round up
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.