Charity launches social media platform for UK’s fire services community

Melanie May | 2 November 2021 | News

a hand holds a smartphone showing a number of apps including the new MyFFC app

The Fire Fighters Charity has launched a free wellbeing, fundraising and social media platform for the fire services community, from serving and retired members, to their families, and the charity’s supporters.

My Fire Fighters Charity (MyFFC) aims to bring the UK’s fire family together, providing a space for them to find exclusive content, chat to each other, and join dedicated group. It also also offers individuals access to wellbeing advice and information, and the chance to get involved in fundraising campaigns and donate. Users can join by registering on its site or after downloading the MyFFC app.

Tim Beynon, the Charity’s Head of Marketing and Engagement, led on the development of MyFFC. He said:


“This is a real first for us and has the potential to help thousands more people with their health and wellbeing, as well as allowing them to stay connected with each other and with us. As a charity, enhancing the health and wellbeing of our fire family is why we exist and the introduction of MyFFC means that we can now complement the face-to-face support offered to thousands, with life-changing digital support that can be shared with hundreds of thousands.”

The platform’s library of health and wellbeing content is written by the charity’s practitioner team and tailored for the fire services community. MyFFC allows users to follow topics that interest them and to explore related content.

Director of Beneficiary Services, Sharon Bailey, explained:

“We’ve created this content with our community in mind, which means that – while our beneficiaries may be able to find information on many of the subjects elsewhere – they can have confidence that everything they read or watch on MyFFC has taken their profession into account.


“We can do this because we have the experience to do so. Our practitioner team understands the fire services community and its needs. So, we want to share this expertise with those we support through MyFFC and also use this exciting new tool to hear directly from them in regard to the information they would like from us.”

Beynon added:

“In essence, this is Facebook for the fire service community. Many of the engaging aspects of traditional social media sites can be found on MyFFC, with users having confidence in the fact that the site is managed and moderated by the Charity. Users can, for example, follow others, join groups on specific areas of interest – including our regular fundraising campaigns – discuss content, ask questions, share their own media, run polls, share ideas, win badges, score engagement points and tell us directly what they think about it all. Indeed, we want the site to evolve and grow based on what our users tell us.”