Champions for Children matched fundraising campaign raises over £3.4m
Melanie May | 24 June 2021 | News
The Childhood Trust’s Champions for Children matched fundraising campaign has raised over £3.4m in 14 days, funding 111 participating charities to support disadvantaged children and young people in London.
The campaign ran from 8 June to 22 June, and was created by The Childhood Trust to support over 150,000 disadvantaged children living in poverty in London who have been disproportionately impacted by successive lockdowns.
The unrestricted funding raised (£3,434,506 in total) will support the delivery of 111 projects providing practical and emotional including meals, play activities, counselling, and recreational and leisure activities to help children to recover from the impact of the pandemic.
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This is the second year for the Champions for Children matched fundraising campaign, which was created in response to the coronavirus crisis and uses the Big Give platform to double all donations made to the Trust’s participating charity partners.
6504 donors contributed to the campaign, bringing the total raised by the Childhood Trust’s matched fundraising campaigns to more than £24m since 2013.
Research released by The Childhood Trust to support the campaign found that 1 in 3 children living in poverty in London are experiencing post-lockdown mental health issues (twice the national average) and that three quarters of 75 charities surveyed reported that their beneficiaries are still experiencing food insecurity.
Laurence Guinness, Chief Executive of The Childhood Trust said:
“We are hugely concerned about the cumulative impact of the lockdowns on our most vulnerable children which is why we are delighted with the success of our Champions for Children campaign. The funds raised mean so much our partner charities and will provide the support that thousands of children need to recover from the mental health crisis caused by the pandemic. With children’s needs increasing we are incredibly grateful to the community of donors who have made this possible.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.