Buy a book on fundraising & generate a donation towards Covid relief
Melanie May | 9 June 2021 | News
Bernard Ross, =mc Director and co-author of Change for Good, has written a new book on fundraising with a donation going towards vaccinations and other Covid relief efforts for every purchase made until 14 June.
The book comes out on 14 June, and is co-written with Clare Segal. It looks at how to apply behavioural science to the art of solicitation in major donor fundraising. It introduces the reader to 20 tools that will make that solicitation in person, through email, even on Zoom more effective, and builds on the work covered in previous books by Ross, including The Influential Fundraiser, and Change for Good. Read more about it here.
Until Monday’s launch date, the book, entitled Making the Ask: The artful science of high value fundraising, is available to pre-order for 99p, with a minimum donation of £1000 going to the Red Cross Red Crescent, with UNICEF due to benefit from a donation too. Ross is also encouraging people to donate towards a vaccination themselves.
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In his Facebook post announcing the promotion, Ross said:
- Book on creating social enterprises launches (23 March 2023)
- New version of Grant Seeker's Guide to the Internet (15 March 1996)
- New book on fundraising events (3 October 1996)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.