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Raffle platform raises over £100k for charities during lockdown

Raffle platform raises over £100k for charities during lockdown

Online raffle platform Raffolux has raised over £100,000 for charities across the UK during the pandemic.

Raffolux was launched just over a year ago by a team of young British entrepreneurs. It benefits both players and charities with 10% of the proceeds from every raffle ticket purchased donated to a charity chosen by the player from a list including Great Ormond Street Hospital, Worldwide Cancer Research – which has received over £2o,000 in donations so far, Women’s Aid, and Blue Cross.

Raffolux also hosts dedicated raffles for individual charities, donating between 50% and 100% of the profits, depending on whether it or the charity provides the raffle prize. 

The Raffolux site features a rolling collection of luxury prizes, from holidays and cars to high-tech gadgets, with a cap on ticket sales for better odds of winning. The raffle prizes are secured through relationships with companies such as Dyson and Virgin Experience Days. So far Raffolux has recruited over 40,000 users and generated £4m in annualised revenue within its first year of operation, with a 4.9/5-star Trustpilot Rating. 

Gerry Lianos, CEO and Co-founder at Raffolux said:

“Our ambition for Raffolux was to create an exciting raffle site that adopted the highest standards of fairness and transparency and embrace the traditions of the raffle as a charity fundraiser.  Our flexible, online model has enabled us to step-in to help a wide range of charities whose traditional sources of fundraising have been impacted by the pandemic.  We are delighted to have provided a quick and effective way to fill their short-term funding gaps.’

Neil Woodley, Head of Partnerships at Worldwide Cancer Research, added:

“Despite the lull in donations and new challenges we face due to the current climate, we have been able to rely on Raffolux for steady donations, receiving over £20,000 in donations to date. The website is transparent, trusted by both us and consumers taking part. Raffolux has been a lifeline for us over the past few months. We’re excited to see how this partnership plays out and are looking forward to being a part of their success story as the company continues to grow from strength to strength.”

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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