Big Give Christmas Challenge launches today
Melanie May | 3 December 2019 | News
The Big Give’s Christmas Challenge launches at midday today, Giving Tuesday, with charitable donations of up to £50,000 per charity matched.
A record 590 charities are taking part in this year’s Christmas Challenge, which runs from 3 December until 10 December. For these seven days only, donations given through The Big Give’s website will be matched, pound for pound, doubling the impact of their gifts until the match funding pot is emptied.
Also this year, Alexander Armstrong, comedian and presenter of the BBC game show Pointless, is backing the campaign.
[youtube height=”450″width=”800″]https://www.youtube.com/watch?v=5Q1KVy8lQEc[/youtube]
On its launch, he said:
“There’s something wonderful about giving to help others, whichever charity you support. Whether you choose to tackle cancer or other health conditions, climate change, to help the young or the elderly, build bridges, strengthen communities or futures, it’s up to you. Whatever you can spare, this is your chance to make your donations go twice as far with The Big Give’s Christmas Challenge.”
Up to £25,000 of the £50,000 available for per charity is provided by The Big Give’s funding champions and the other half from the charity’s major donors. There are over 20 funding champions, including Reed Foundation, The Childhood Trust, Four Acre Trust and the National Lottery Heritage Fund. This year’s campaign aims to raise £14 million.
Jonathan Frank, director of The Big Give, commented:
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“It’s fantastic to see so many charities coming together in our biggest campaign yet. Charities are faced with increasingly stretched resources in an ever more challenging fundraising environment. By working together in a collaborative drive to boost funds at such a peak time for giving, the Christmas Challenge is a great opportunity to amplify appeals and of course to double their returns.”
The Christmas Challenge is now in its 12th year and was founded by entrepreneur and philanthropist Sir Alec Reed CBE to inspire charitable giving. To date, the Big Give has helped to raise over £113 million for UK registered charities.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.