Legacy income boosts charity income
Howard Lake | 24 September 2019 | News
One of Northern Ireland’s largest cancer charities has reported an increase in income last year due to an exceptional increase in legacy income.
Action Cancer raised £4 million in the financial year to March 2019, up from £3.7 million the year before. The income figure includes an in-kind contribution valued at £390,000 from advertising space donated from a number of advertising agencies.
Legacy increased from £143,000 to £506,000 and helped to offset a drop in donation and trading income which fell from, £360,000 to £260,000 and from £1.3 million to £1.2 million respectively. The charity reported that trading income contributed £163,000 to its fundraising, a fall of £50,000 from the year before.
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Action Cancer has a network of support groups who raised £205,000 was through various fundraising activity such as street collections, bag packs, coffee mornings etc.
The charity also has strong links with the corporate sector, with retailers such as Marks and Spencer and Centra raising money for the charity. High profile community events such as the Bra walk and challenge events also contribute to Action’s Cancer fundraising.
Both retail costs and fundraising costs increased slightly last year from £1.45 million to £1.5 million. Just over £500,000 was spent on general fundraising, with the balance spent on retail costs.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.