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Alzheimer’s Research UK appoints Burnett Works as lead fundraising agency

Alzheimer’s Research UK appoints Burnett Works as lead fundraising agency

Alzheimer’s Research UK has appointed Burnett Works as its lead fundraising agency, to work across all of the charity’s supporter acquisition and engagement work, including direct marketing, supporter-led events, legacy and in-memory fundraising and more.

In addition to Alzheimer’s Research UK, Burnett Works has also recently been appointed as a fundraising agency by Clic Sargent, Kidney Research UK and Chest Heart Stroke Scotland. This will involve a range of work, from donor acquisition to legacy fundraising.

 

 

Carolyne Coupel, Director of Marketing, Data and Insight for Alzheimer’s Research UK, said:

“We’re delighted to have appointed Burnett Works and to be starting the new year with our new agency in place. We’re impressed by their breadth of knowledge, and their ability to turn complicated subjects and strategic thinking into creative ideas that really appeal to our supporters.  

“What’s more, they have helped us start 2019 in a great position. At the end of 2018, Burnett Works re-designed the Christmas appeal we run each year in conjunction with our charity partner, parkrun. While the appeal is not quite over, results already show that generated income is up 200 per cent on the previous year.”

Jaz Nannar, Managing Director for Burnett Works added:

“We’re very proud to be working with Alzheimer’s Research UK. What they do is so important and building support for their work is something we’re thrilled to be involved with.”

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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