Diana logo spreads
Howard Lake | 1 April 1998 | News
The first consumer product to carry the logo of the Diana, Princess of Wales’ Memorial Fund is a tub of margarine. Flora has teamed up with the charity as part of the Flora London Marathon, and hopes to raise £250,000 for the Fund. The logo appears with the word “Thanks” on the side of the tubs, which went on sale nationwide on 23rd March. The deal was approved by the Fund’s trustees but is designed to be a “one-off” as part of Team Flora’s fundraising activities with the London Marathon.
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About Howard Lake
Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Utopy.co (formerly GoodJobs). Researching massive growth in giving.