Fundraising news, ideas and inspiration for professional charity fundraisers

Persimmon Homes to give £1 million a year to youth causes

Persimmon Homes to give £1 million a year to youth causes

Housebuilder Persimmon Homes has announced its £1 million Building Futures programme, which will assist community sports, education and arts and health initiatives for under 18s.

The new funding scheme is part of the company’s official partnership with Team GB over the next three years, through to Tokyo 2020 and beyond.

Building Futures is being delivered through the Persimmon Charitable Foundation, which last year donated £620,000 to support children’s sport.


Bigger this year

Building Futures will involve giving even more this year. It is aimed solely at community projects for under 18s and targeted at:

  • grassroots sports groups
  • community groups dealing with physical and mental health issues and awareness
  • arts and education projects.



Funding available

Locally, 128 grants of £1,000 each will be awarded each year across Persimmon’s 31 regional businesses and its head office to improve facilities and the delivery of vital grassroots community projects.

Three of these initiatives will go on to win £100,000 each through a national award scheme voted on by the public.

As well as this £100,000 prize, in each sector (sport, health and education) there will be a £50,000 second prize and a £20,000 third prize, while a further 87 shortlisted projects will each receive £5,000.


British Olympic Association partnership

As an official partner of the British Olympic Association, Persimmon’s initiative will see Team GB Olympians attend community projects around the United Kingdom to present funds in person and see first-hand the impact the donations have on local communities.


Boxing club saved by funding

Building Futures was launched, appropriately, at The Heart of England Community Boxing Club in Burbage, near Hinckley. A  few months earlier it had received a £200,000 cheque from the Persimmon Foundation.

This grant helped to save the club from collapse. As a result it could continue to help around 80 young people each week overcome issues such as ADHD, autism, anti-social behaviour and bullying, as well as offering dietary advice to its members and tips on how to keep fit.

Anthony Ogogo stands against a wall with logos of Persimmon Homes and Building Futures

Olympic bronze medallist Anthony Ogogo


At the launch, young people at the club were treated to a sparring session with London 2012 Olympic bronze medallist Anthony Ogogo as part of the Team GB partnership.

British Olympic Association Commercial Director, Tim Ellerton, said: “Funding of community facilities is an acutely important topic and we’re pleased to be working on this initiative with the Persimmon Foundation. Over the next few years millions of pounds will be invested in new facilities and Team GB athlete visits will take place all over the country, all supporting schemes that will engage young people to make their communities stronger and better.

How to apply

Applications to the Building Futures fund are open now.




Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />