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Donation feature planned for Instagram

Donation feature planned for Instagram

Instagram is to get its own donation feature later this year, Facebook has announced.

The news was revealed at The Facebook Communities Summit at the company’s headquarters in Menlo Park, California on 7 February, as well as in a post by Ime Archibong, VP of Product Partnerships.

In the announcement, Facebook said it would introduce a donation sticker in Instagram Stories later this year to let people to support non-profits through the app. The Stories feature lets people post video or images for 24 hours before they disappear.

The move follows the 2015 debut of fundraising features on Facebook. Last November, it announced that people had raised over $1 billion for non-profits and personal causes with the Charitable Giving tools since their US launch. The tools launched in the UK in 2017.

In his post, Archibong said:

“Community is the backbone of Facebook. It’s what drives us to improve our products and build new ones. And it’s why we’re so committed to the inspiring leaders who are working every day to bring people together around important issues, shared passions and common causes.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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