Fundraising news, ideas and inspiration for professional charity fundraisers

Addition & NSPCC launch donation template skill for Amazon Alexa

Addition & NSPCC launch donation template skill for Amazon Alexa

NSPCC has partnered with WPN Chameleon’s digital products studio Addition in the launch of an off-the-shelf donation template skill for Alexa.

goDonate Voice is designed to make it easy for charities to start taking monetary donations through Amazon Alexa using Amazon Pay without the need for significant investment in development. It is an evolution of Addition’s next generation SaaS online donation platform goDonate.



Alexa users can enable the NSPCC skill either by using their or through the Alexa app. Then say ”Alexa, open NSPCC” to donate. The money will be automatically deducted from their registered payment method on their Amazon account and sent to the charity via Amazon Pay.

Vicky Reeves, MD of Addition said:

“Voice offers a new and exciting channel. We’ve been working with Amazon and have been exploring and creating Alexa skills for charities to enable them to use voice for fundraising, service delivery and engagement. goDonate Voice is a new solution which gets charities up and running with voice donations and will evolve as the channel evolves, so our clients’ benefit from the very latest thinking and features.”

Louise Corden, Lead Digital Producer at the NSPCC added:

“We are always looking for new ways to reach our audience and voice assistants are a growing part of people’s everyday lives – particularly for busy parents with children. Our Alexa skill has both the ability to donate to the NSPCC as well as help us deliver our core message, through providing tools to teach children that their bodies belong to them.

“Our Talk PANTS campaign helps parents teach their children about staying safe in a fun, informal way using a catchy song and voice game, so it was a natural evolution to move those onto Alexa.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />