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Today is Gift Aid Awareness Day

Today is Gift Aid Awareness Day

Awareness Day takes place today (4 October), with the aim of raising awareness among charities, staff, volunteers, donors, friends and families, and getting more people to tick the box. 

The Charity Finance Group (CFG) is leading the promotion of the day, using social media and website updates. It announced back in March that it was to launch the day to encourage charities to spend time with staff and volunteers to educate them on Gift Aid and answer their questions, to enable them to spread the message.

It has also published a Gift Aid Awareness Day communications toolkit with infographics for charities to share to their social and other communication channels using the hashtag #tickthebox. 

 

 

Through the toolkit, which contains logos, infographics, and suggested tweets, it is encouraging charities to talk to their donors about Gift Aid. There is also an FAQ sheet to help charities educate their organisation and volunteers, which explains how Gift Aid works, and HMRC’s Gift Aid declaration forms to enable charities to ensure they collect all the necessary information from donors to claim.

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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