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DKMS asks people to nail blood cancer with a mani-pedicure party

nail polish
DKMS asks people to nail blood cancer with a mani-pedicure party

Blood cancer charity DKMS is challenging people to raise money to cover the costs of registering new potential blood stem cell donors by holding a mani-pedicure party.

Based on the statistic that one person is diagnosed with a blood cancer every 20 minutes – the average time it takes for a manicure – DKMS is challenging people to help fight blood cancer this Blood Cancer Awareness Month by hosting a #LetsNailBloodCancer mani-pedicure party. The money raised will help DKMS register more potential blood stem cell donors and continue its work to save more lives.

According to the charity, it costs it £40 to register a new potential blood stem cell donor in the UK, while a recent survey showed that of those people who usually get their nails done professionally, 89% would spend up to £40 on a monthly manicure. DKMS has teamed up with British cosmetic brand Barry M to provide fundraising kits, including a bottle of red nail paint, to help people host a #LetsNailBloodCancer mani-pedicure party and raise money to cover the costs of registering new potential donors.

Caroline Richardson, Head of Fundraising at DKMS said:

“We wanted to double the feel-good factor with this campaign by encouraging people to pamper themselves while also helping to give people in need of a blood stem cell transplant a second chance at life. The #LetsNailBloodCancer parties are a great alterative to a professional manicure and our fundraising kits contain a beautiful shade of Barry M nail paint. We’ve had a fantastic response from everyone so far. We hope more people sign up for a kit.”

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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