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ShelterBox to roll out winter campaign nationally following successful pilot

ShelterBox to roll out winter campaign nationally following successful pilot

ShelterBox will roll out its Shine for ShelterBox winter fundraising campaign nationally this year, following a successful trial in the South West in 2015.

The campaign encourages people to ‘get together to brighten lives’ and raised over £10,000 in 2015. This winter it will run throughout November and December.

Last year, the campaign asked people to host candlelit suppers and events, donating money from tickets or donations to the charity. 500 supporter packs, which included a poster and paper lantern were issued over the four-week period, with recipes donated by famous Cornish restaurants, including Rick Stein’s Seafood Restaurants and Jamie Oliver’s Fifteen Cornwall used as digital content.

The campaign was inspired by the ShelterBox teams’ work to help those in disaster zones, metaphorically bringing light through the provision of safe shelter, and physically via the inclusion of LuminAID solar lights in the ShelterBoxes.

This year, the focus will again be on holding candlelit feasts, with plans for more celebrity chef involvement, as well as some special events in unusual locations and collaborations with artists and some clever lighting elements at key events. The team is also in discussions with a candle brand regarding a potential retail partnership.

Lucy Holden from ShelterBox, said:

“Last year we launched the Shine concept in Cornwall with great success. The supporter pack was well received and among the events that took place were feast nights at Nancarrow Farm and Knightor Vineyard, a pub candlelit beer and burger night and pop-up events hosted by Origin Coffee. We learnt a lot, which has allowed us to refine the campaign ready for a national launch this November.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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