The work of the Commission on the Donor Experience, the biggest voluntary collaboration of UK fundraisers on investigating and sharing best practice, continues to be taken forward.
The Commission published its final reports in July last year at the Institute of Fundraising’s Fundraising Convention in London. The documents represented the research, analysis and discussion of hundreds of fundraisers and thousands of hours of their time.
Donor Experience Project
The reports were well-received, but the work and aims of the Commission is now being taken forward. The Institute of Fundraising is now officially hosting the Donor Experience Project.
This has developed from the Donor Experience Special Interest Group which was set up in October 2017.
The project’s goal is “to help fundraisers deliver a great experience so everyone feels good about giving”. It aims to help cultivate “a culture in which charities consistently deliver exemplary experiences for their donors and other supporters”.
The team behind the Donor Experience Project are once again asking for help from fundraisers who are committed to helping change the culture of fundraising, and to “inspiring and stimulating new ways of thinking and behaving”.
They are looking for fundraisers who want:
- to share great ideas or case studies
- to write blogs or opinion pieces
- to help promote the Commission’s outputs far and wide.
Those wishing to contribute to the Donor Experience Project should contact the team via email. There will also be a regular Donor Experience newsletter available sharing the content contributed.
Donor experience categories in awards
The Donor Experience Commission’s work has also inspired the creation of two new awards categories for fundraisers.
- The Institute of Fundraising’s National Fundraising Awards has a category for the Best Donor Experience.
- The Institute of Fundraising’s Insight Awards have a category for the Best Use of Insight to Improve Your Donor Experience.
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