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Digital agency launches free digital training for charities

Digital agency launches free digital training for charities

Charity specialists Platypus are to run free online in marketing for charities. 

The course programme, Control R, will provide essential digital skills for charities in the UK and for nonprofits around the world. Over 400 people have signed up already from charities in the UK, Ireland, Canada, USA and Australia.

The training sessions will take place on the webinar platform Zoom. They have been developed for:

  • digital teams who want to brush up on digital skills
  • non-digital teams who want to increase their digital knowledge
  • anyone who wants to use digital to increase the impact of their work

Managing Director of Platypus Digital, Matt Collins, explained that the agency has already trained over 100 UK charities in person. He added: “We now want to bring those skills to nonprofits wherever they are in the world. This integrated course will give students a solid overview of the modern digital skills they need to do their work in 2017.”

What the course covers

Skills to be covered include:

  • Google Analytics
  • Facebook ads
  • Email marketing
  • Community building
  • Social media
  • How to plan a digital campaign

Participants will also be able to review a recording of the training.

The first course starts on 26 October 2017 and registration for Control R is open now.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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