Digital agency launches free digital training for charities
Howard Lake | 27 September 2017 | News
Charity digital specialists Platypus Digital are to run free online training in digital marketing for charities.
The course programme, Control R, will provide essential digital skills for charities in the UK and for nonprofits around the world. Over 400 people have signed up already from charities in the UK, Ireland, Canada, USA and Australia.
The training sessions will take place on the webinar platform Zoom. They have been developed for:
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- digital teams who want to brush up on digital skills
- non-digital teams who want to increase their digital knowledge
- anyone who wants to use digital to increase the impact of their work
Managing Director of Platypus Digital, Matt Collins, explained that the agency has already trained over 100 UK charities in person. He added: “We now want to bring those skills to nonprofits wherever they are in the world. This integrated course will give students a solid overview of the modern digital skills they need to do their work in 2017.”
What the course covers
Skills to be covered include:
- Google Analytics
- Facebook ads
- Email marketing
- Community building
- Social media
- How to plan a digital campaign
Participants will also be able to review a recording of the training.
The first course starts on 26 October 2017 and registration for Control R is open now.
- Why do digital? Platypus Digital’s free email marketing course explains (27 September 2018)
- Free consultation offer to help charities with digital (27 February 2020)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.