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Pennies raises £57,000 in first four months

Pennies raises £57,000 in first four months

The Pennies Foundation’s micro-donation service Pennies has raised over £57,000 from over 250,000 consumer donations in the four months since it went live. By rounding up and giving their pennies, consumers at participating partners Domino’s Pizza, Zizzi and Travelodge have benefited 13 UK charities so far.

Domino’s nominated charity, Special Olympics Great Britain (which benefits from 75% of the money raised through this outlet) has received a total of over £42,000. Zizzi and Travelodge have been live for a shorter time, benefiting The Prince’s Trust and Cancer Research UK and KidsOut respectively.

After launching the partnership in late December 2010, Zizzi has started the roll-out to its network of over 100 restaurants across the UK. Customers have the choice to add 20p for charity when they pay for their meal.

Travelodge gives customers booking online the choice to round up to the nearest pound as they reserve their room, breakfast and any other services. Almost nine out of every ten bookings is made in this way.

Commenting, Alison Hutchison, CEO of UK charity, The Pennies Foundation, which created Pennies, said: “Many of the donations are literally a penny or two, but it all adds up and this is real money that will help charities deliver services to real people in need. Every penny goes to charity and four months from launch, Pennies is starting to make a difference”.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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