The Greg Secker Foundation‘s research questioned over 2,000 British adults aged 18+ on whether UK businesses are doing enough for charities. As well as showing that 42% believe businesses should donate by law, the findings also suggest that consumers would view companies more favourably if they did so.
If consumers knew a UK business gave 5% of its annual profits to charity:
- 43% would have a more positive opinion of the company
- 20% would use this company over competitors companies
- 17% would recommend the company to friends/family
The research also found that 41% of those surveyed believe businesses should be doing more for charity as a whole. Offering pro-bono services that map back to the business’ specific area of expertise came out on top with 25% of respondents wanting to see more of this. Donating more of their profits followed with 24% and upskilling members of the community with 21%.
Greg Secker, Founder of the Greg Secker Foundation, said:
“UK businesses are already doing excellent work for the third sector, and the government’s tax relief incentives are certainly a step in the right direction. However, what these results show is there is public appetite for more, both morally and legally. Time and time again we see the benefits a thorough corporate social responsibility programme offers businesses, with the figures here speaking for themselves.
“By simply donating a small percentage of annual profits to charity, businesses are able to increase brand loyalty, positively shift perceptions, and increase their potential customer pool, all the while helping a good cause. We would just like to encourage businesses to keep the third sector in mind because helping out is good for business.”
Get free email updates
Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]