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High street retailers join Fashion Targets Breast Cancer 2017 campaign

High street retailers join Fashion Targets Breast Cancer 2017 campaign

M&S, Topshop and River Island are among high street fashion retailers participating in this year’s Fashion Targets Breast Cancer campaign for Breast Cancer Now.

The Fashion Targets Breast Cancer campaign see Marks & Spencer, River Island, Topshop, SimplyBe, and Debenhams join forces with Breast Cancer Now between 18th April and 30th May to raise money for life-saving research through fashion lines. Every item in the exclusive lines carries a minimum donation of 30% with a number of items guaranteeing a 100% gift. All items purchased within the six-week campaign period will see a portion of profit go to the charity.

Items include a £2 bracelet at River Island with a 100% of the price to Breast Cancer Now, a We Are All One sweater at River Island for £30, with 30% going to the charity, and a Floozie Flamingo shopper at Debenhams for £39, with a 30% donation.

Fashion Targets Breast Cancer first launched in 1996, and has since raised more than £14 million for Breast Cancer Now. This year’s campaign theme is #FashionStrong, showcasing the power of women fighting breast cancer in the lab and in their personal lives too.


Main image: Floozie Pink Flamingo Purse. RRP £15. Percentage to Breast Cancer Now: 30%. Available online at Debenhams.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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