8 great corporate fundraising partnerships for the end of April 2017
Melanie May | 27 April 2017 | News
To end April, here are eight more corporate fundraising partnerships from around the UK, and with a variety of charities.
Activities range from a charity luncheon, to an on-pack promotion, a limited edition glass, and in-store fundraising, in support of new partnerships such as Hyundai’s with Stand Up to Cancer, as well as ongoing ones, such as Montblanc’s with Unicef, which began in 2004.
Ceres Charity Luncheon & Matt Hampson Foundation
The Nicholls Spinal Injury Foundation (nsif) and the Matt Hampson Foundation are the joint beneficiaries of £40,000 raised by the 5th annual Ceres Charity luncheon, which took place on 19th April at Cheltenham Racecourse. The event included auctions and a raffle, with a Q&A session with Matt Hampson, who was paralysed from the neck down during an England Under 21 rugby training session in 2005.
Montblanc & Unicef
Montblanc and Unicef have announced the continuation of their long-standing partnership to help vulnerable children worldwide access education. The partnership was formed in 2004, and has to-date raised more than US$10 million for UNICEF. In this next stage of the partnership, Montblanc aims to support UNICEF to improve the learning for over five million children.
Image: Stephen A. Schwarzman Building during the Montblanc & UNICEF Gala Dinner at the New York Public Library. Photo by Dimitrios Kambouris/Getty Images for Montblanc
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Manchester PA Network, Cloud 23, & The Christie
The Manchester PA Network teamed up with the Hilton Manchester Deansgate Hotel, and Cloud 23 earlier this year to raise funds and awareness for The Christie charity. During February and March guests at the hotel could add a £1 donation to their afternoon tea and daytime drinks bills as a donation to The Christie. The Manchester PA Network has pledged to raise £100,000 for The Christie and has so far raised over £75,000. This most recent event raised £1,863.
Hyundai & Stand Up To Cancer
Hyundai is supporting Stand Up To Cancer this year, showcasing a one-of-a-kind IONIQ Electric vehicle with a unique fundraising mechanism at a series of high-profile events and at Hyundai dealerships across the UK between May and November 2017. The firm will also be challenging its staff to participate in a number of fundraising challenges during the summer months and will be encouraging customers to support, fundraise and donate through its social media, online and customer communications.
[youtube height=”450″width=”800″]https://www.youtube.com/watch?v=i2_R5Rcys0s[/youtube]
Stella Artois & Water.org
Stella Artois has partnered with Water.org to launch ‘Buy a Lady a Drink,’ a campaign to help raise awareness of the global water crisis. Stella Artois has created a series of films for the campaign, focusing on women from communities where the charity works, their journeys to collect water and the difference having a water tap installed makes to their lives. The campaign asks people to buy a limited edition Stella Artois chalice, which will provide clean water for one person for five years. Stella Artois has also donated $1.2 million.
SPAR & Marie Curie
SPAR has launched a partnership with Marie Curie starting with its support of March’s Great Daffodil Appeal. During the appeal, it had donation boxes in many of its stores, and SPAR employees will now fundraise for the charity. SPAR will also be supporting Marie Curie fundraising campaigns throughout the year, including the charity’s Blooming Great Tea Party in June.
Image: Aoife Gillen, Enniskillen helping to promote Marie Curie at McBrides SPAR in Enniskillen.
So excited about our new partnership with @LandSecurities – thanks for your support and welcome to #TeamBarnardos! https://t.co/v5XEVn3XRf 💪 pic.twitter.com/W7aVo0A7aY
— Barnardo’s (@barnardos) April 20, 2017
Land Securities & Barnardo’s
Land Securities has chosen Barnardo’s as its new charity partner, in a three-year partnership. The charity was chosen through an employee vote. The firm has already started fundraising for the charity, with events taking place in Land Securities’ offices and retail sites across the UK between 17th-23rd April with staff ‘Going Green for Barnardo’s’ to raise money for the charity.
Paterson’s & Macmillan
Paterson’s has raised over £75,000 for Macmillan so far and has launched a drive to raise another £25,000 in the next three months to bring its total for the year to £100,000. Paterson’s donates a percentage of the proceeds to the charity for every promotional pack of its shortbread sold across the country, and will be encouraging more people to buy the packs to help it reach its target.
Image: copyright Lesley Martin.
Main image: Launching the SPAR and Marie Curie partnership at SPAR Enniskillen
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.