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10 museums’ short video animations from #MusGIF day

10 museums’ short video animations from #MusGIF day

Museums around the world joined in the #MusGIF fun this week by sharing short, quirky and usually amusing GIFs via .

Many charities and fundraisers recognise the value and popularity of , but struggle to create content. Yet GIFs can offer a quick and free option to create animated content that will attract, inform and entertain.

You can get a sense of the range of opportunities from these museums’ contributions from Museums GIF day, one of many creative collaborative campaigns from @MarDixon at @CultureThemes.

1. Royal Ontario Museum


2. US National Archives

The US National Archives has created so many that it has created its own GIPHY channel. GIPHY is a set of free tools to create, publish and share GIFs. Its GIPHY channel currently has 217 GIFs.

The Skagens Kunstmuseer is another museum with its own GIPHY channel.


3. Shangri La, Museum for Islamic Arts and Cultures


4. Waterloo Region Museum


5. Glasgow Women’s Library


6. National Portrait Gallery


7. Birmingham Museums


8. National Museums Scotland

9. Derby Museums

You will note that Derby Museum’s used the free service to create their animation.


10. The Postal Museum


More #MusGIFs

If that wasn’t quite enough for you, try exploring more #MusGIFs.


Illuminating GIFs at the Bodleian Library

One organisation that has really gone to town with GIFs has been the Bodleian Library at the University of Oxford.

Adam Koszary spent a year there working on its social media accounts and devoted some of his time to animating some of the museum’s medieval images. He wondered if animated illuminated manuscripts might not look appropriate from such a seat of scholarship, but found that the GIFs proved very popular.

He started off by creating a GIF around a particular date or occasion, such as St Patrick’s Day. Then he moved on to hashtag-driven dates such as #InternationalCoffeeDay, and then simply offering a comment on the weather, such as an image depicting sinners in Hell to illustrate some hot summer days at Oxford.








Koszary, who suggests using Photoshop and the open source GIMP, to create GIFs concluded:

“Animating our historic collections is a good thing. They can enlighten and they can entertain, and that is what museums and libraries should be doing.”

His approach has clearly inspired others:


Main image: Zoetrope by The Film Museum on

  • What’s your favourite GIF creation tool? Share in the comments below.






Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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