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Donate buttons now available on live videos by Facebook page owners

Donate buttons now available on live videos by Facebook page owners

is now letting users with verified pages add donate buttons to their broadcasts.

This function was introduced for nonprofits in 2016, but is now being extended to all Page owners. 

Individuals, businesses, brands and organisations can now receive donations during live videos. People watching the live broadcast can donate as they watch, or give once the broadcast has ended and is posted on the Page.

As with all of Facebook’s charity-focused services, the only organisations that can receive these donations are US nonprofits.

 

The new facility was announced on the same day that Google announced it was trialling personal fundraising campaigns for US users.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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