Child.org creates new income stream with corporate treat service
Melanie May | 8 March 2017 | News
Child.org has launched a corporate gift service aimed at creating a new income stream for the charity.
Treat launched last September with the objective of creating sustainable income for Child.org that taps into the private sector, It offers food gifts that corporates can order to send as a personalised thank you to employees.
The Thank You Treat comprises a slice of chocolate brownie, tiffin, milk chocolate blondie, or banana and coconut blondie, and a handwritten thank you notecard with the message provided by the sender.
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The Treat can be bought for a single order price of £12, or companies can sign up to the Treat Premium service if they wish to make multiple or regular purchases. Under this service each Treat is £10. Delivery is free, and all profits go to Child.org: £5 from each Treat.
In the next few months Child.org will also be launching a Welcome Pack Treat, Workiversary Treat and Happy Birthday Treat.
SEE ALSO: Child.org launches co-working space in London for charities (31 October 2019)
Amanjit Dhillon, product manager at Treat said:
“A crucial element to note is that Treat isn’t a fundraising mechanism, it’s a service we’re selling. The charity element is secondary. We’re not becoming charity partners with these businesses, we’re selling their HR departments a staff reward and engagement service they would buy from private companies. We’re determined to go after budgets that aren’t about CSR.
“This is all part of the Child.org strategy to build products and services that compete with the private sector rather than other charities”.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.