Starbucks Red Cup Cheer grants for 250 UK charities
Melanie May | 23 January 2017 | News
250 UK charities have received Starbucks Red Cup Cheer grants as a result of December’s campaign, which saw more than 30,000 #RedCupCheer tweets sent in support of UK causes.
The 50 charities with the most social media support each received a Red Cup Grant of £1000 while the 200 runners up each received £500.
The charities were nominated by Starbucks partners (employees) and customers to receive funding as part of the Starbucks #RedCupCheer programme, and were challenged to raise as big a social cheer as possible during December through followers sharing their support online with photos, videos and festive tweets.
Advertisement
Over the month-long programme, #RedCupCheer engagements were measured across Twitter and on Neighbourly.com, with over 30,000 tweets, retweets and shares made in support of good causes across the country.
The 250 charities receiving grants include: The Cookie Jar Foundation, The Pituitary Foundation, Hyperinsulinism UK, Cavendish Cancer Care, Forward Assist, and Newlife.
Red Cup Cheer is now in its third year and is run in partnership with social platform Neighbourly.com.
Nick Davies, founder of Neighbourly.com said:
“This is third year that Starbucks and Neighbourly have joined forces to help community projects across the country at Christmas time. These projects don’t enjoy the exposure that bigger charities get. Fundraising is a constant struggle and yet their work is vitally important to the communities they serve.”
- Starbucks fund opens for Dublin and Belfast applications (10 February 2012)
Related posts
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.