O2 helps Battersea Dogs & Cats Home to be more dog
Howard Lake | 19 December 2013 | News
Mobile telecoms provider O2’s current ‘be more dog’ advertising campaign has resulted in it supporting Battersea Dogs & Cats Home this Christmas.
The partnership followed an approach from the charity, after it had spotted the advertising campaign.
As a result, six of the charity’s dogs had the best Christmas party possible. The dogs enjoyed a pre-party pampering session, a limo ride to the venue, a festive feast for dinner and lots of treats and toys for Christmas presents. They were also joined by special guest Cheska Hull and her Battersea dog, Evie.
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The dinner was organised following a Twitter campaign in which supporters were encouraged to tweet the #tweetatreat hashtag.
“The more you tweeted about the party the bigger and better it got!”, according to O2.
The company is encouraging others to give to the charity: “Show your support by texting ‘BEMOREDOG’ to 70099 to automatically donate £1 to Battersea Dogs and Cats Home.” The video of the Christmas dinner concludes with this mobile giving ask.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.