This winter Andrex® is helping young people fight cancer with a new on-pack promotion being unleashed on 10.8 million limited edition packs of toilet tissue in partnership with the charity, Teenage Cancer Trust. A nationwide TV ad campaign will be supported by an intense through-the-line promotional drive online, experientially and through PR.
The promotion, which is appearing on special Winter packs of dry and Fresh Andrex® is being endorsed by McFly who are keen supporters of Teenage Cancer Trust. The band’s drummer, Harry Judd, saw a close friend go through cancer in his teens. Harry and his band mates Dougie, Tom and Danny are supporting the charity with their goal to ensure that every young person diagnosed with cancer has access to one of their specialist cancer units.
Consumers are encouraged to participate in the promotion to receive a special limited edition Andrex® Winter Puppy toy that’s dressed for winter in a Teenage Cancer Trust branded blue scarf and bobble hat.
Commenting on the campaign, Chris Carter, Kimberly-Clark’s Andrex® brand manager comments, “Andrex® has a track-record of big-hitting charity promotions for charities such as The Guide Dogs for the Blind Association and Comic Relief. With a target of raising £150,000, we will be helping support teenagers and young people, as well as their families through their journey to fight cancer. In addition to enabling our loyal consumers to play a part in caring, it also allows us to give something back and reward their loyalty.”
Simon Davies, Chief Executive of Teenage Cancer Trust comments: “Every day in the UK six teenagers are diagnosed with cancer. This is a rising figure and there are already more young people than children with the disease. At Teenage Cancer Trust we are dedicated to improving the lives of these young people by building specialist units within NHS hospitals which have been designed to give teenagers the very best chance of a positive outcome. We are really excited to be working with such a big UK brand and hope that the Winter Puppy will be as popular as ever helping us to support more teenagers and young people in their fight against cancer.”
Consumers can participate in the promotion by collecting an Andrex® token from special Winter packs and sending it off with a £6 cheque to receive the limited edition Pup. Or they can be bought directly from www.andrexpuppy.co.uk.
® Registered Trademark of Kimberly-Clark Worldwide, Inc. or its affiliates.
For further information please contact:
Stephanie Westacott at Teenage Cancer Trust
020 7612 0714 firstname.lastname@example.org
About Teenage Cancer Trust
About Teenage Cancer Trust:
Every day in the UK, six teenagers will face a cancer diagnosis. This is a rising figure and there are already more young people than children with the disease.
Teenage Cancer Trust understands that teenage cancer requires specialist care and knows that young people have a much better chance in their fight against cancer if they are treated by teenage cancer experts, in an environment tailored to their needs. So the charity is working every day to make that happen, building specialist units in NHS hospitals.
Teenage Cancer Trust units aren’t like ordinary cancer wards. Everything about them has been designed to give teenagers the very best chance of a positive outcome. The charity estimates that, with the units they currently have around the UK, four out of 10 teenagers diagnosed with cancer now have access to the dedicated, specialist support they provide. But Teenage Cancer Trust’s aim is to build enough units so that, by 2012, every teenager will be treated on one.
For more information on Teenage Cancer Trust visit www.teenagecancertrust.org
Teenage Cancer Trust is a registered charity, no. 1062559
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people–nearly a quarter of the world’s population–trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex®, Andrex®, Scottex®, Huggies®, Pull-Ups®, Kotex® and Depend®* Kimberly-Clark holds the No.1 or No.2 share position in more than countries. To keep up with the latest K-C news and to learn more about the company’s 132-year history of innovation, visit www.kimberly-clark.com.
• 1 in 10 households own an Andrex® cuddly toy
• Since the first puppy advert in 1972, there have been over 120 ads starring the Andrex® Puppy
• 24 rolls of Andrex® are being sold every second, making Andrex a £335 million brand
• Andrex® ranks 8th in the Top 100 UK Grocery Brands, making it the number one non-food brand in the UK
• Andrex® ranks 38th in the Superbrands 2008 survey
• Andrex® has a 33.5% value share of the total market by value (source: A C Nielsen, July 2008 MAT)
• Andrex® is the nation’s favourite brand of toilet tissue – a position it has held for over 40 years
• For further information, please go to www.andrex.co.uk
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