2016 biggest year yet for charitable donations through PayPal
Melanie May | 17 January 2017 | News
Eight million people in 181 countries gave via PayPal over the festive season, according to its 2016 Holiday Giving Tracker. They gave over $971m to 282,053 charities from November 27th to the New Year.
The tracker reveals that overall, 10,380,382 gifts were given during this period, ranging from $0.01, to $231,937, with an average gift amount of $93: slightly above the year-long average of $89. The largest gift given in the UK was $69,755, while the biggest average gifts came from Moldova ($439) and Seychelles ($371).
The US gave the most overall at $791,996,623, followed by Canada at $48,779,913, and in third place the UK, which gave $46,630,244. The US also saw the most people give: 5,274,187 individuals, followed by the UK at 1,071,781, and Canada at 401,316.
Mobile giving rose on the previous year, with 21% of gifts made via mobile devices: up 12% on 2015. The biggest givers by mobile transactions were Tonga, where 48% of its donations were given by mobile, Papua New Guinea (43%), and Fiji (41%). The UK was the only European country in the top 10 for this category, with 39% of its transactions carried out via mobile.
The biggest day for giving was 31st December, which saw more donations processed than on any other day in 2016 with $77 million contributed to thousands of charities globally.
Franz Paasche, SVP Corporate Affairs & Communications, PayPal said:
“In 2016, our customers’ generosity resulted in double-digit percent increases in charitable giving on the PayPal platform. During the course of the year, our customers made $7.3 billion in contributions, including over $971 million given during the holiday season alone. We are so thankful for the continued generosity of PayPal users in 2016, and look forward to another year of making a difference.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.