Remember A Charity cab offers free rides for words of wisdom
Melanie May | 30 November 2016 | News
Remember A Charity is sending a black cab into the streets of London this week, offering free fares if the passenger instead pays with some personal words of wisdom as currency.
The ‘wisdom-powered’ taxi carries the ‘Pass on something legendary’ message on its sides as well as the Remember A Charity logo, and is part of it’s ‘knowledge for knowledge’ project, which aims to build understanding amongst the public about the importance of what they pass on in life and of legacy giving. It sees taxi driver Grant Vickers exchange his usual ‘London Knowledge’ for swapping knowledge with his passengers that has been passed down across family generations.
Vickers said:
“Chatting with passengers is part of the nature of the job, and you often learn some strange things from those who travel with you, but this week has been really thought-provoking already about things that matter in life. People have really engaged with the whole leaving a gift for others idea.”
Rob Cope, Remember A Charity director said:
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“We wanted to remind people about the wonderful gift of giving. We hope our pay it forward taxi will encourage others to reflect what else they might pass on, including a gift to their favourite charities in their Will.”
Earlier this year, Remember A Charity researched the UK’s most popular words of wisdom that people pass on in life, revealing a top three of: Make the most of every day; Age is only a number; and Happiness takes us places that money never will. Wisdom shared by people who have already taken part in the knowledge for knowledge project this week include; Everything works out well in the end, and if it hasn’t worked out yet then it’s not the end; Work hard now and it;’ll pay off later; and Enjoy every day, it might be your last.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.