Red Hot II book to raise funds for anti-bullying charity
Melanie May | 14 October 2016 | News
A new edition of Red Hot 100 launches today in partnership with The Diana Award’s anti-bullying campaign.
Red Hot II features mostly nude models positioned like Greek gods next to quotes about their life, and celebrates what it means to be a redhead.
The book is a collaboration between photographer Thomas Knights and British designer Elliott James Frieze, and follows their Red Hot II touring exhibition, launched at nhow Rotterdam last month, and collating the most stand-out images from their new collection into a 128-page luxury art book.
The Diana Award is the charity partner for the art book with money from book sales going to the charity. Proceeds from the original Red Hot 100 have reached over £10,000 to date and the Red Hot project as a whole has raised over £45,000 for various charities and good causes.
Tessy Ojo, CEO of The Diana Award said:
“At The Diana Award we believe that no one should be singled out as a result of their identity. Red Hot 11 celebrates diversity rather than being threatened by it and the money raised from the book will directly help us to support young people affected by bullying.”
Main image: Red Hot II’s Jeroen Janssen.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.