Stand Up to Cancer announces BT as lead sponsor
Melanie May | 27 September 2016 | News
BT is the new lead sponsor of Cancer Research UK’s and Channel 4’s national fundraising campaign, Stand Up to Cancer.
BT has previously been a partner of the event since its 2012 launch. This year, its employees are taking part in a range of fundraising and volunteering initiatives throughout September and October and will also be supporting a nationwide bucket collection on October 21st.
BT will also be sponsoring a celebrity special of the adventure game show The Crystal Maze, and one of the BT Sport presenters will appear in the live show on Channel 4 on October 21, while on 22nd October, Stand Up To Cancer stars will be appearing on the BT Sport channel throughout the day.
In addition, on the night of the live show, BT Tower and three BT call centres will be providing the technology, network management and volunteers to enable donations from the public, while BT will also be raising money through BT’s online fundraising service, MyDonate.
Frances Milner, executive director of philanthropy & partnerships, said:
“BT has been a crucial partner of Stand Up To Cancer since its UK launch in 2012, so we are delighted that BT is extending and increasing its support in 2016. Together with BT we can look forward to raising more funds which will go directly to vital research to accelerate new cancer treatments and tests, and ultimately help save more lives.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.