Corporate fundraising round-up for the end of September 2016
Melanie May | 23 September 2016 | News
As the end of the month approaches, here are eight corporate fundraising partnerships that have caught our attention.
1) Axcis Education and the National Autistic Society
Axcis Education has announced that it is to continue its partnership with the National Autistic Society for a further two years, as well as its exclusive sponsorship of Network Autism. The sponsorship will include support for events, conferences and training across numerous activities organised by the charity, including Network Autism and the My World National Autistic Society Education Campaign. Axcis will also headline sponsor the National Autistic Society’s Professional Conference and the Autism Professional Awards for the sixth year.
2) Align Technology & Invisalign
To honour Invisalign treating its 4 millionth patient worldwide (pictured), Align Technology, the international company behind Invisalign, is pledging to donate up to $1 million to the Operation Smile Foundation. The campaign is being backed in the UK by Olympic cyclists Laura Trott and Jason Kenny, who will be tweeting #4millionsmiles. Every smile will be added to a geo-located world map, lighting up the world as the smile count grows. Align Technology will match every post or smile with a $1 donation to Operation Smile for a total pledge up to $1 million.
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3) Lookers & Prince & Princess of Wales Hospice
Lookers is helping the Prince & Princess of Wales Hospice in Glasgow to raise £21 million as part of a major appeal to construct a brand new, state-of-the-art care facility. The hospice is seeking to raise an additional £2.8 million to reach its £21 million target. In support of the hospice’s ‘Brick by Brick’ Appeal to raise the funds, Lookers is donating a brand new Dacia Sandero 1.2 which has a list price of £7,290 to help it reach its funding target as part of a prize draw for those who pledge their financial support.
4) Close Brothers Motor Finance & Great Ormond Street
Close Brothers Motor Finance has raised £13,000 for Great Ormond Street Hospital. The funds were raised through a series of events which saw some employees from the business taking part in a 1,300 mile cycling challenge, cake sales, quizzes, racing nights and a silent auction. The money will go towards purchasing special cots that help babies maintain temperature while they are in the hospital’s Intensive Care Unit.
5) Premier Radio & Tearfund
Premier Radio has made Tearfund its Charity of the Year.
Yay! I hear that @PremierRadio have made @Tearfund their Charity of the Year. Thousands will be transformed by listeners’ generosity. 👏
— Revd Craig Philbrick (@CraigPhilbrick) September 9, 2016
6) Inspirock & International Institute for Peace through Tourism
Inspirock has integrated its online trip planner onto the International Institute for Peace through Tourism (IIPT’s) new website, Travellers For Peace, free of charge, providing support to the IIPT’s Travel Ambassadors of Peace campaign. Inspirock will also donate revenue from bookings generated by the trip planner on the new site to the IIPT to help fund the organisation’s work, which promotes peace through tourism.
7) Lloyds Banking Group & BBC Children in Need
Lloyds Banking Group colleagues have taken on the ‘Tour de Pudsey’ challenge for BBC Children in Need. 60 staff set off on 13th September with riders departing from London, Edinburgh and Cardiff, to join together at the finish in Pudsey, Yorkshire. The cyclists, who had already raised over £160,000 for their charity of the year before they started their 3.5 day 300 mile journey to Pudsey in Yorkshire, were joined by Jodie Kidd, London Team ambassador at Potters Field Park, Cardiff Team ambassador Gethin Jones at Principality Stadium in Cardiff and Mark Beaumont in Edinburgh.
8) Lidl UK and CLIC Sargent
Lidl UK is donating 30p from sales of its British apples to CLIC Sargent until 28th September, in support of Childhood Cancer Awareness Month.
From today till 28th Sept, 30p from sales of our British Apples will go to @CLIC_Sargent to support #CCAM. More info https://t.co/PTO701kieD pic.twitter.com/oj1o1fe16D
— @LidlGB (@LidlGB) September 22, 2016
Main image & Lloyds Banking Group image: Copyright onEdition 2016©
Model Jodie Kidd joins cyclists from Lloyds Banking Group, London on the Tour de Pudsey: Tower Bridge London, to Pudsey in Yorkshire.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.