WAGGGS launches #TeamGirl campaign to mark International Day of the Girl Child
Melanie May | 12 September 2016 | News
The World Association of Girl Guides and Girl Scouts (WAGGGS) has launched a new campaign, #TeamGirl, to mark International Day of the Girl Child, which takes place on 11th October.
The campaign aims to show that girls and young women are essential for the achievement of the Global Goals for Sustainable Development, which was adopted by the United Nations in September 2015.
It asks girls and young women that are part of Girl Guides and Girl Scouts associations globally to commit to earning the new International Day of the Girl Child badge. Participants will choose one of the Global Goals to focus on, decide on the community activity they will undertake, and ask four friends to join them.
Did you know you can go for your International Day of the Girl badge? #TeamGirl #IDG2016 pic.twitter.com/69mjZEjmCb
— World Association of Girl Guides and Girl Scouts (@wagggsworld) September 7, 2016
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We want to see your #TeamGirl photos! Here’s ours: pic.twitter.com/bPLpdItWHI
— World Association of Girl Guides and Girl Scouts (@wagggsworld) September 7, 2016
Girls and women not associated with the Girl Guides or Girl Scouts will also be encouraged to be part of the #TeamGirl campaign by choosing a Global Goal to focus on, teaming up with friends, pledging to make a difference in their community and sharing this on social media using the hashtag #TeamGirl. The campaign aims to gather momentum through social media with action-packed #TeamGirl photos being shared across various platforms.
The campaign includes a call for donations for #TeamGirl to support the work of WAGGGS to enable girls to change the world. The strap-line is Be a team player and help fund the change. Support #TeamGirl. It focuses on the idea of five: the campaign is about five girls, tackling five goals in five regions, and the donation form asks for £5.
Girls are also being asked to fundraise for #TeamGirl by taking on a challenge.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.