YouTube stars Stand Up to Cancer for CRUK
Melanie May | 2 September 2016 | News
Cancer Research UK is running its Stand Up to Cancer fundraiser for a second year this autumn.
The event, which sees 1,000 hours of fundraising take place, starts this Saturday (3rd September), and concludes on 15th October with a 12-hour live-streamed YouTube event.
Over the course of the 1,000 hours, YouTube stars including Zoella, Alfie Deyes, Dan and Phil, Caspar Lee, Joe Sugg, Oli White, Louise Sprinkle of Glitter, Marcus Butler, Ali A, Pixiwoo, Spencer FC, Sorted Food, Jim Chapman, and Niki and Sammy will use their fundraising efforts to inspire their subscribers and fans to help beat cancer.
The event starts on Saturday with Caspar Lee and Joe Sugg attempting to remain totally silent for three hours while provoking each other to shout, giggle, laugh and yelp.
Other fundraising activities will see Zoella donate some of her favourite dresses, and Marcus Butler compete in the Bear Grylls Survival Race. Each of the YouTubers will announce their challenges over the coming weeks leading up to a live-streamed YouTube event on Saturday 15th October.
Claire Rowney, director of Stand Up To Cancer, said:
“Following on from last year’s successful 12-hour live streamed event, we’re thrilled to be teaming up with YouTube again and all of the brilliant content creators who are using their skills and creativity to help raise money for vital research. All the money raised will go directly to Stand Up To Cancer’s work to find new cancer treatments for UK patients that will help save more lives.”
Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4, and Stand Up To Cancer with YouTube is produced by Princess Productions, part of the Endemol Shine Group.
Advertisement
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.